Emotional Metrics

Elizabeth is an empath who weaves her digital marketing magic to elevate businesses through understanding human behavior and how people respond to websites conversationally. Her INFJ personality adds a touch of empathy and inspiration to every business change. CEOs ask her to speak about changes in the industry; particularly related to Search, Google, Meta, LinkedIn and the customer journey.
Her INFJ personality adds a touch of empathy and inspiration to every business strategy, enabling her to develop intelligence metrics for websites that capture not just what customers do, but why they do it. This emotional data approach has been instrumental in her ability to increase customer retention and create lasting connections between brands and their audiences.

CEOs regularly ask her to speak about changes in customer behavior, particularly related to emotional data, intelligence metrics for websites, and the customer retention journey. Her understanding of human psychology combined with technical expertise makes her insights invaluable for businesses seeking authentic customer connections.